McDonald's Charges More to the Poor

At least in Australia, McDonald's is introducing a "demand-based pricing scheme." In plain speak this means that in poorer neighborhoods, where McDonald's is consumed more often, the prices will be higher. Thus, the people who can least afford it and who likely have fewer available food alternatives, are those who are going to have to pay more for a hamburger. But of course McDonald's bottom line has not been any form of social philanthropy (see article).